Understand the Open Rate Report
Sending email marketing campaigns is very essential in making engagements with your audience. It allows you to make personalized content to promote your products and services, get customer feedback and surveys, communicate with your audience, and increase sales.
We’ll help you understand and review your open rate report to help you make business decisions and further increase your sales.
Where can I access the Open Rate report?
You can see each of your open rate reports from the campaigns that you sent.
Only email campaigns that have been successfully sent have an open rate report.
Follow these steps.
- From your account, go to Campaigns.
- Select a campaign that you want to review.
This should show you a vertical bar graph showing the performance of your campaign.
What can I see in the Open Rate report?
You’ll see the following parameters on the report. These parameters are critical in measuring the performance of your campaign. It’s safe to say that the higher value you see in each parameter, the higher customer engagement and possibility for sale.
Seeing lower values, on the other hand, helps you assess the opportunities of the marketing campaign and make action plans for the next ones you’ll send.
| Parameters | Description |
|---|---|
| Email sent | This determines the number of emails sent. This should also mean the number of contacts who received the campaign. |
| Forward count | This is the number of times the email was forwarded to other people. Though this does not always mean a “guaranteed sale”, it helps you see people who are interested in your products and services. |
| Forward open | This counts the number of forwarded emails that were opened. |
| Open total | This helps you see how many recipients opened the email campaign. |
| Open rate | Similar to Open Total, the rate helps you identify the number of recipients who opened the email versus the number of recipients. The higher open rate means a higher possibility of getting a sale. |
Created by: Paul Romuel Danila