Customize sales pages

Kickstart your training brand and start sharing and selling your expertise with beautiful landing pages. We’ll help you achieve those eye-catching sales pages that you can add to your website. 

Your course sales page is what your students will first see if they’re looking for more information about the courses, events, or donation campaigns you offer or host in the organization. With this, you would want it to be informative and enticing as this will officially be part of your marketing strategy.

This article serves as your one-stop shop to help you customize and produce a beautiful landing page for your courses or donation campaigns.

We can start customizing a page when we create a course, an event, or a donation campaign.


About predefined templates

You can always start customizing your pages using the predefined templates available on your account. 

Select a template that you will use for your page. It should automatically direct you to edit the page. Otherwise, select  Next.

After you customize a page, save it as a new template so you can use it as a starting point for your future pages. Select the  Save as Template icon just above the page editor.


Responsive Design: Create sales pages for desktop and mobile

Your online store and sales pages are accessible to your students, viewers, or readers using either a desktop or mobile. Since the device affects how your pages look, it’s best to consider how your page would look like on these platforms.

From the upper part of the page editor, you can switch from desktop to mobile view to see how your current customization will look on both devices. 

You can select which rows or blocks you want to hide on either the desktop or the mobile view. When you add contents, each content type has a  Responsive Design property so you can manage which content to show and hide on either desktop or mobile.


Customize your sales pages

From the predefined template, you can start customizing the layout, design, and contents of your page. This section aims to give you an overview of each editor tool and editing features you will need to use during the customization process.

If you need to change the template you want to use, select the  All templates icon right above the page editor.

Before you start, we use the term “blocks” when pertaining to the boxes where we’ll place the contents.

Set up your default style for the body of your sales page. This pertains to the default layout and design of general texts and headings, background color, alignment, and so on that you’ll add as contents.

Since we’re only setting defaults, this means that you can still override these defaults when you start adding and editing content blocks to your page.

  1. From the page editor, go to Body.
  2. Set your preferred defaults by customizing the property. Use this table below.
    Property Group Properties
    General

    Text Color: Use the color picker to set a default color for your texts.

    Background Color: Use the color picker to set a default color for your content blocks.

    Content Width: By default, it consumes the entire space available in the block. Use the counter to adjust or enter the value for your content width.

    Content Alignment: Select if you want to align your texts and contents as centered or left-indented.

    Font Family: By default, it is set to Arial. To change the default font style for your texts, use the dropdown.

    Email Settings

    The email settings allow you to add a Preheader Text. It’s a summary text, usually a short one-liner, following the subject line when recipients view the email from the inbox.

    Link

    Color: This pertains to the color of the texts with hyperlinks. To set a default color, use the color picker.

    Underline: Traditionally, we underline texts with hyperlinks. To disable this, select the toggle.

Rows help you organize the horizontal order of the contents on your page. You can vertically divide each row in columns based on the width of the content blocks you’ll add.

Depending on your strategy, you can add multiple content blocks in a column, such as combining a heading with a text block, button with a text block, and so on. Combining the blocks expands the height of the row.

Follow these steps to add a row, column, or blocks.

  1. From the page editor, select Blocks. It has predefined row layouts depending on your needs. You can have the whole row as one block, a row divided into two columns and have two blocks, or so on.
  2. Select your preferred blank row layout and drag it to where you want to place it on your page.

    You can also go to Content, then select and drag Columns to where you want to place it on your page.

  3. Customize the columns and blocks of the row.

To customize your columns and blocks, refer to this table.

Property Group Properties
Column Similarly, you can change the row layout depending on your design. Select your preferred predefined layout.
Column Properties

You can manually edit the columns, instead of choosing one from the predefined layouts. You can add or remove columns from the current one you’re editing.

  1. Select a column to edit.
  2. To add or remove a column, select the plus or trash icon, respectively.

Background color: Select the color picker to change the background color for the column.

Padding: This allows you to edit the margin between the column borders and the content block. If you want to resize the margins with unequal widths, select the More Options toggle.

Border: This provides additional design on the sides of your columns. You can choose if you want it to show as a solid, dotted, or dashed line from the All Sides dropdown. Consecutively, you can adjust the width and color of your borders. If you want to customize it per side, select the More Options toggle.

Row Properties

The row properties let you customize the look of the entire row. Note that it can overlap with the customizations you made on the column and the default body styles.

Background Color: Use the color picker to select the color for the entire row.

Content Background Color: This adds a color on top of the background color and just underneath the content you’ll add in the whole row.

Background Image: Instead of adding colors, you can add your own photo as a background image. Select Upload Image or drag an image from your files to the designated area.

Padding: This adjusts the margins between the row borders and the column borders. If you want to resize the margins with unequal widths, select the More Options toggle.

Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the Hide on Desktop toggle if you want to do so.

Here’s how you can adjust the width of the column.

  1. Hover your mouse over the vertical line separating the columns.
  2. Select and drag to manually adjust the width of both sides.

To add new rows, follow these steps. This adds a one-block blank row to your page.

  1. Select a row.
  2. Select the plus icon above or below it to add a new row before or after the selected row.

Your contents will be the soul of your sales page. This is what your viewers and readers will look at and for on your page. We recommend maximizing all the editor tools available here to make it informative, interactive, and enticing to them.

Each type of content represents a single block which you can combine in a single column. Here are the contents and editor tools you can use to create a beautiful landing page.

If you want to embed a link to your page, you can add it as a button. It can work as a shortcut to open a specific website, send an email or SMS, or call a phone number.

To add a button block to a column, follow these steps.

  1. From the page editor, select Contents.
  2. Select and drag Button to the column where you want to place it.
  3. To change the label, select the Button Text. You can further customize the text if you want to change the font, font size, or if you want the text to appear as bold, italicized, underlined, or strikethroughed.

Refer to this table to customize the content and design of the button.

Property group
Action This allows you to set a specific action the button will perform once it's selected. By default, it is set to open a website. If you want to change it, select the  Action Type dropdown.

Open Website
: Enter the website URL in its corresponding field. In the Target dropdown, select if you want your viewers to be routed to a new or just the same tab.

Send Email
: Enter the email address that will handle your customer inquiries. You can also set up a default subject and body of the email your customers or students can use when sending their emails. 

Call Phone Number: You can also use the button as a shortcut to call a phone number like your customer service. Enter the phone number in the corresponding field. 

Send SMS: If you want to direct your customers to send an SMS, enter the phone number in the corresponding field.
Button Options Colors: If you want to change the color of the text or the button itself, select the corresponding color picker and choose a color.

Auto-width
: This is enabled by default to auto-adjust the width of the button depending on the column or block width. You can further customize its width by disabling the Auto-width toggle.

Alignment
: You can choose if you want the text to show as centered, left or right indented, or justified in the button.
Spacing Line Height: You can use the counter to adjust or to enter a value for the height of the button.

Padding
: This allows you to customize the width of the spaces between the button’s border and the text. To edit each side, select the More Options toggle.

Border
: You can edit the sides of the button. You can choose if you want it to show as a solid, dotted, or dashed line from the AllSides dropdown. Consecutively, you can adjust the width and color of your borders. If you want to customize it per side, select the More Options toggle.

Rounded Border: By default, the borders of your button are sharp, but you can always customize how round you want it to be. To edit the roundness of each corner, select the More Options toggle. 
General The  container padding property allows you to add distance or space between the block and the button. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.This is helpful if you want to hide the content on the desktop view, especially on button actions that provide better user experience on the mobile platform such as sending SMS or calling a phone number.

Dividers allow you to add a horizontal line in between rows or content blocks. This element helps you organize your contents better to help your viewers absorb and navigate your page.

To add a divider block, follow these steps.

  1. From the page editor, select Contents.
  2. Select and drag Divider to where you want to place it on your page.

Refer to this table to further customize your divider.

Property group Properties
Line Width: You can adjust the width of your line using the slider opposite to it. This helps you choose if you want the divider to show from end to end of your page.

Line
: You can choose if you want it to show the line as solid, dotted, or dashed. Consecutively, you can adjust its height and color using the counter and the color picker, respectively.

Align
: This allows you to choose if you want the line to show as centered, left or right indented, or justified.
General The  container padding property allows you to add distance or space between the block and the line. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.

A heading provides information about the content of your page or its sections. It can help your viewers or readers to navigate quickly on your page and see the content they are looking for.

Follow these steps to add a heading block.

  1. From the page editor, select Contents.
  2. Select and drag Heading to where you want to place it on your page.
  3. By default, the text shows as “Heading.” Select the text to edit it according to your content. You can further customize the text and do the following:
    • Bold, italicize, underline, or strikethrough the texts
    • Add subscripts and superscripts
    • Add or remove hyperlinks
    • Insert emojis

Refer to this table to further customize your headings.

Property group Properties
Text Heading Type: Select the appropriate heading type from H1 to H4 depending on the level of importance or the hierarchy of your contents. We usually start with H1 as the most important part or main sections of the content, then you can use H2 and so on to add subsections.

Font Family
: By default, it is set to Arial, but you can always select the font you want to use from its dropdown.

Font Size
: Use the counter to adjust or enter a value for your font size.

Color: This will be the color of the text. By default, it is set to automatic or black, but you can always use the color picker to select a color.

Text Align: This allows you to choose if you want your heading to show as centered, left or right indented, or justified in the block.

Line Height: Use the counter to adjust or enter the value for your line height.
Links The  Inherit Body Styles property, if enabled, allows you to use the text styles you set as default from the Body menu of the page editor. 
General The  container padding property allows you to add distance or space between the block and the heading. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.

Using HTML helps you have more control over the design of your page. You can use this to add contents that are not available from the existing editor tools.

We currently don’t have a way to upload videos on the sales page. But don’t worry, you can use the HTML block to embed YouTube links.

Follow these steps to add an HTML as a content.

  1. From the page editor, go to Contents.
  2. Select and drag HTML to where you want to place it on your page.
  3. By default, the sample code and text you’ll see is “Hello, world!” Select the text to start editing it.

Refer to this table for its properties.

Property group Properties
HTML This is where you can enter your HTML codes and customize the layout and design of your contents.
General The  container padding property allows you to add distance or space between the block and the HTML output. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.

Adding an image to your page makes it more enticing to your viewers and readers. You can add an image that is relevant to the purpose of the page you’re creating.

To add an image block, follow these steps.

  1. From the page editor, go to Contents.
  2. Select and drag Image to where you want to place it on your page.
  3. Select the image to start uploading a file from your computer.

Refer to this table to further customize your image.

Property group Properties
Image Image: Select Upload Image to upload an image file from your computer. You can also drag it from your files to its designated area.

Image URL
: The URL is auto generated once you have already uploaded the image. 

Auto-width
: This automatically adjusts your image based on its resolution. If you want to manually adjust it, select the toggle to disable it then adjust the width using the slider.

Align: This allows you to choose if you want your image to show as centered, left or right indented, or justified in the block.

Alternate Text: You can add a short description of the image, detailing what it is and why it is relevant to your page. 
Action You can use the image to perform certain tasks similar to the button such as opening a website, sending emails or SMS, or calling a phone number.

Open Website
: Enter the website URL in its corresponding field. In the Target dropdown, select if you want your viewers to be routed to a new or just the same tab.

Send Email
: Enter the email address that will handle your customer inquiries. You can also set up a default subject and body of the email your customers or students can use when sending their emails. 

Call Phone Number: You can also use the button as a shortcut to call a phone number like your customer service. Enter the phone number in the corresponding field. 

Send SMS: If you want to direct your customers to send an SMS, enter the phone number in the corresponding field.
General The  container padding property allows you to add distance or space between the block and the image. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.This is helpful if you want to hide the content on the desktop view, especially on button actions that provide better user experience on the mobile platform such as sending SMS or calling a phone number.

Menus work similarly as the buttons, except that they have different presentations to your viewers or readers. You can add multiple links or actions in a menu block compared to a button that utilizes the whole block or column for just one action.

To add a menu block, follow these steps.

  1. From the page editor, go to Contents.
  2. Select and drag Menu to where you want to place it on your page.

Refer to this table for more customization options.

Property group Properties
Menu Items You can add multiple items with different actions using the menu. 
  1. Select Add New Item.
  2. Enter the label of the first item in the Text field.
  3. Select the Action Type dropdown to set an action.
    • Open Website: Enter the website URL in its corresponding field. In the Target dropdown, select if you want your viewers to be routed to a new or just the same tab.
    • Send Email: Enter the email address that will handle your customer inquiries. You can also set up a default subject and body of the email your customers or students can use when sending their emails. 
    • Call Phone Number: You can also use the button as a shortcut to call a phone number like your customer service. Enter the phone number in the corresponding field. 
    • Send SMS: If you want to direct your customers to send an SMS, enter the phone number in the corresponding field.
Repeat the same steps to add a new item.
Styles Font Family: Select the dropdown to choose a font for the text.

Font Size
: Use the counter to adjust or enter a value for the font size.

Text Color
: Use the color picker to select a color for the text.

Link Color: Use the color picker to select a color for the links. This applies to the items with embedded hyperlinks.

Align: This allows you to choose if you want your menu items to show as centered, left or right indented, or justified in the block.

Layout: This allows you to choose whether you want to present your menu items vertically or horizontally. Use the dropdown to select your preferred layout.

Padding: This allows you to customize the width of the spaces between the menu’s border, the texts, and in-between each menu item. To edit each side, select the More Options toggle.
General The  container padding property allows you to add distance or space between the block and the menu content. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.

This is helpful if you want to hide the content on the desktop view, especially on button actions that provide better user experience on the mobile platform such as sending SMS or calling a phone number.

Primarily, you’ll use text to add the contents and information about the course, event, or donation campaign you’re making the page for. This is what your viewers and readers will look for as this is where they’ll see most of the details they’re looking for. 

To add a text to your column or block, follow these steps.

  1. From the page editor, go to Contents.
  2. Select and drag Text to where you want to place it on your page.
  3. By default, it shows a sample text saying, “This is a new Text block. Change the text.” Select this text to edit it and its properties. You can do the following:
    • Change the font style, size, and color.
    • Make the text bold, italicized, underlined, or strikethroughed.
    • Add subscripts or superscripts.
    • Insert emojis.
    • Change the text alignment. 
    • Add ordered or unordered lists using numbers or buttons, respectively.
    • Highlight the text.
    • Add or remove hyperlinks.

Refer to this table for more customization options.

Property group Properties
Text Color: Use the color picker to select a color for your text.

Align
: This allows you to choose if you want the text to show as centered, left or right indented, or justified in the block.

Line Height
: Use the counter to adjust or enter the value for your line height.
Links The  Inherit Body Styles property, if enabled, allows you to use the text styles you set as default from the Body menu of the page editor. 
General The  container padding property allows you to add distance or space between the block and the text. To customize each side, select the More Options button.
Responsive Design You can choose if you want to show this row on the website’s desktop view or not. Select the  Hide on Desktop toggle if you want to do so.

Remove or duplicate

Follow these steps to remove or duplicate a row or a content block.

  1. Select the row or block you want to remove or duplicate.
  2. Select the trash or duplicate icon below it. You can also use the trash or duplicate icon from the upper right corner of the page editor.

Sort and move

Part of customizing your page is organizing the order of your rows and blocks.

  1. Select a row or block you want to move.
  2. To change its order, select the drag icon and drag the whole row or block to where you want to place it on your page.

Created by: Paul Romuel Danila
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